Gotoken wrote:

# In message "[ruby-talk:9167] Re: GULP (working title :-) related
# thoughts" on 01/01/12, David Alan Black
# <dblack / candle.superlink.net> writes:
# > [Conrad wrote:]
# >> All this time I've been thinking that I was the only one with
# >> a copy of the *Ruby Rocks* book. :-)
# >
# >Hey, yeah, that's subliminal advertising!  So *that's* why I couldn't
# >put the book down :-)
# 
# In my mind, I call the book `Ore book'. 

Maybe you already know this, but I just realized that I should have
mentioned for the benefit of other people who may be unfamiliar with
English slang that "X Rocks" roughly means "X is Awesomely Great!".
For example, sometimes you see people mention that Linux Rocks or that
Python Rocks. So "the Ruby Rocks book" is a bad pun (where "bad" often
means "good" when referring to a pun)--although some people think this
is a terrible pun (where "terrible" really does mean "bad"), and that
I must be off my rocker to come up with things like this.

Conrad Schneiker
(This note is unofficial and subject to improvement without notice.)