What's the best way to install a Ruby (non-rails) application?

So far I've built and written a launchable gem on my Mac. There's a
script, /lib/appname.rb that does everything. When I install the gem
(which works like a charm) on a WIN machine, the user has to open a cmd
window and launch C:\Ruby\lib\ruby\gems\1.8\gems\appname\lib\appname.rb
plus arguments, which I think is pretty ugly.

I've tried adding a launcher script into /bin and adding it to the
gemspec like this

spec = Gem::Specification.new do |s|
  s.name = 'appname'
  s.version = '0.0.3'
  s.summary = 'desc'
  s.description = %{desc}
  s.test_files = Dir['test/*.rb']
  s.bindir = 'bin'
 ...

However, the files I put in /bin don't seem to be installed to
c:\Ruby\bin as I would expect it, when I unpack it, they're not even
included.

I'm clueless on how I can make this a bit more userfriendly.

Any help is much appreciated.

Thanks,
Tony
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