i believe i may have found the solutions.. sketchup automatically 
converts my numbers which is actually in mm and i was stupid enough to 
put them as 280.mm which makes it numeric 280 mm and thus it becomes 
11.8 inches,, which is where i have been getting the 0.00032.. i think 
going here was the best thing i did today

http://code.google.com/apis/sketchup/docs/ourdoc/numeric.html#to_mm

thank you very much Marnen and Jesus
regards
Mahadev
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