On Fri, 27 Apr 2007, James Britt wrote:

> My main concern with purely descriptive names are that they may not pass the 
> Google test.  That is, if someone mentions it in a post and I want to learn 
> more, a reasonable search (e.g., ruby+code-name on Google) should bring it up 
> in the top 10.
>
> I'm not advocating the use of stereotypical Web 2.0 -style names, but they 
> need not be dry and lifeless.

The thing here is that he already does have a recognizeable brand with 
facets, and 'ruby facets' is the first thing to come up on a google 
search.  So, Facets/BASE will certainly do just fine on the Google test, 
and it preserves an already well known brand name.


Kirk Haines