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On 9/15/06, Chad Perrin <perrin / apotheon.com> wrote:
>
>  Strictly speaking, not necessarily.  Advocacy is basically about
> convincing people that something is good.  Marketing is about fueling
> the revenue stream.  Advocacy, even when wildly successful, can
> sometimes actually reduce profitability, and can sometimes run at
> cross-purposes to marketing.

For present purposes, this probably qualifies as nit-picking, but *sales* is
about fueling the revenue stream. Marketing is about matching capabilities
to needs, at identified price points (and the price point may be zero).

"For many purposes, however, advocacy and marketing are roughly
equivalent."
I'd say that for many purposes, advocacy and *sales* are roughly equivalent,
since sales involves the task of persuading people.

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