On 2006-09-14, John Johnson <johnatl / mac.com> wrote:

> Advocacy is most influential to me when it is presented as "This is
> why I like ..." (after I ask), rather than "You should ..."

I think the *most* influential advocacy goes "If *your* needs include
... then *this* will meet your needs because ...".  The person you're
targeting probably doesn't care in the least what you like or why you
like it, they just want to know if it will yield value for them.

Regards, 

Jeremy Henty