In a way I agree with you x1. I got the same feeling, but on the other
hand it is a very easy way to support ruby too.

The message that should be clear to all the ruby community is: click on
that freaking ads!!! I started clicking everyday since yesterday,
everytime I visit the site. Guys, let's click the ads on ruby-lang.org
and we will give thousands to the cause of Ruby.

Just my 2 cents.