Factory is a very common pattern in the java world, in some places
it's almost considered 'Evil (TM)' to have any sort of knowledge of
object construction.

In the Ruby world, where Classes and Objects seem to be de-emphasised,
constructing an object with .new doesn't seem to be held as such a bad
thing.

I know there are a few IOC containers in the RubyWorld, but they dont
seem to be overly popular.

Why might this be so?

cheers
lyndon